Which domain extension to choose
We have many options. There are generic extensions, such as .com, .org or .net, for example. There are also the extensions that correspond to a country, such as .es, .fr or .pt. But there are many more. There are others that are more innovative or that break with the classic. There are those that mention a sector, such as .news, .marketing or .travel. These last options may be interesting for certain companies or organizations that want to further adapt the domain they are going to create.
There are countless options that we can consider. Logically there are differences in aspects as important as the price, the availability or for which sector the web page is going to be. There are generic extensions that are more expensive than others like .site or .online. But there could also be important differences in the image we want to give visitors.
Also, logically, there are differences regarding the availability. A generic domain, something common and that could be highly sought after, is more likely to be found in a .com or .es extension than in another that is .tech or .club. This could be one reason why we choose to choose an alternative, less used extension that may be available for the name that interests us.
Generic domain extensions
These are the most used and those that we can say are the most advisable in most cases. Options like .com, .org or .net are very popular all over the world. They are meant to offer something to everyone, no matter what country the visitors come from. They are generally the first option to consider.
This is interesting, for example, for a news page, an online store where we are going to place international orders, etc. The option of .com it is undoubtedly the most used. At first it was oriented to the trade, but today we can find pages of all kinds that have this extension. There are less and less free.
The option .net It was network oriented and has also become a really popular option when a user is going to create a page. However, it is still more oriented for those pages that are related to technology, Internet and networks. It could be interesting for example if we are going to create a page for the sale of network devices.
About .org, it is more advisable for non-profit entities. It is not the best option for a private company. For example, it would be useful for an association or organization in which there are no commercial purposes. However, it is another of the most used worldwide in very diverse sectors.
Country code extensions
They are also widely used. However in this case we find limitations. Although it depends on the country, in many cases they do not allow anyone to register a domain with that extension. There are well-known cases in which they do, such as the .tv extension that belongs to Tuvalu, a small country that undoubtedly found a huge economic resource thanks to the Internet.
Here we can name the extension .it is, which corresponds to Spain, as one of the most important options. It is widely used by national companies, services oriented to a local public. An example would be an online store that only sends orders within Spain. Also some news page where they only pretend to have a national audience.
Therefore, in this case we could say that it would be more suitable for pages that belong to a specific country and they want to focus their audience there. However, search engines do not penalize this type of extensions compared to generic ones.
Yes, there are cases in which it would be interesting to choose one in particular. Once again we return to the example of .tv, which is a widely used extension for pages related to television. Also when we want our page to be better positioned in a certain nation or even have different extensions, beyond the only one in our country.
They are not the most practical option, as they are more unknown extensions and may not even give a good image to a web page. However, we can take them into account on certain occasions for specific activities. They are an alternative to classic extensions such as generic or country extensions, which are actually the most used.
There are extensions like .travel, .club, .cloud… That could be used for pages related to travel, a sports club or the cloud, for example. There are many more and we have only shown a few examples. Although it is not the one that we should take into account the most, it is also one more alternative. They are basically used for certain activities and sectors in which it may be interesting to have a more personalized extension, which can also serve as a guide for visitors who come to our site. It would not be the best idea for a more generic website, which does not focus only on a certain sector.
In short, these are some of the options we have to create a web domain and have an extension. They are different, but each of them can be interesting at specific times. Of course, we also have the option of having several extensions and redirecting the traffic. As we can see, the domain name and extension that we choose will be very important for our website. It is essential to position the page, but also to attract visitors directly. It is something that we will have to think very well before finishing recording it and not regret it later. We can say that it is one of those vital steps in the creation of any website.